13 Inspiring Proposal Samples

Sometimes you need a little inspiration when writing sales proposals. Other times you haven’t written many proposals and you just want to take a peek at how other people write them. That’s exactly why we’ve gathered 13 proposals samples for you to browse and get inspired by.

You’ll find that they all follow the same principles which ensure the highest chance of success. They have a clear and clean layout as they were made using Nusii proposal software. All the samples also focus on the value that the service provider brings rather than simply being an itemised list of services and prices. This helps you sell at a fair price. Finally you may want to pay attention to how the pricing is optional allowing the client to pick the package that suits them. Again, this is a proven tactic to help you maximise margins.

We live and breathe proposals so we know a thing or two about them!

Web Design Proposal Sample

This sample assumes the position of a full-service digital agency who has been asked to prepare a proposal for a company with declining sales. The goal is to sell improvements in branding, web copy and web design in order to improve conversion rates. The core part of the proposal will be to sell a complete web redesign with add ons such as maintenance and retention marketing to maximise impact and upsell as much as possible.

Want to see how we did it? View our web design proposal sample

Graphic Design Proposal Sample

Our graphic design proposal sample is a typical agency scenario. The client has a small marketing department but a growing need for graphic design due to new partnerships and marketing initiatives. This proposal sample will show you how to show your credentials without bragging, propose a solution that shows you understand the client, set clear limits to avoid creeping demands and bundle your deliverables into packages that protect your margins.

Want to read the whole thing? View our graphic design proposal sample

Content Marketing Proposal Sample

A client is producing content but not achieving the engagement goals they thought they would. This proposal sample looks at how a content marketing agency can pitch their services by selling its own unique vision of content marketing. It shows you how to successfully sell a long term content strategy and close a deal by making it easy for a client to choose a bundle that suits them.

Have a look at our graphic design proposal sample

SEO Proposal Sample

Making promises is tempting but not the best way to sell SEO services. This SEO proposal sample contemplates how a professional SEO agency could sell its services to a client operating in a competitive and fragmented market. It looks at how to show a client you understand them, sell the value of your services while at the same time educating clients to the complexities of search algorithms.

Read our complete graphic design proposal sample

Video Production Proposal Sample

From ideation to post-production and presentation, our proposal sample looks at how a video production studio could sell a proposal to a client with a one-off need. The scenario is a sponsored cycle ride which requires a set of on-set production needs. We look at how to propose an optimal solution, upsell while clearly defining the scope.

Dive into our video production proposal sample

Social Media Proposal Sample

We put ourselves in the shoes of a social media agency which focuses on performance marketing. In this proposal sample the agency sells social media actions that drive results which is a typical situation in ecommerce, lead gen or D2C. The final proposal involves both organic and paid social media and sells the agency’s vision and philosophy before getting to pricing. Curious?

See our social media proposal sample

Consulting Proposal Sample

In this proposal we look at a fictional consulting company pitching to a client who has issues with their conversion rates and needs strategic advice. The proposed solution includes a restructuring of the entire sales funnel as well as a review of communication. As is the case with many consultancy proposals we will bundle some meetings and strategic huddles into the final package. Want to know how?

Have a look at our consulting proposal sample

Branding Proposal Sample

In this proposal sample, we look at the case of an agency pitching a rebrand to their client. We consider a fragmented market in which new competitors are stealing market share. The proposal includes deliverables such as a mood board, brand identity back as well as fresh logos. In order to make sure the deal is closed, 3 packages are offered: Basic, Pro & Elite each at a separate price point. Want to see how to sell in this way?

Enjoy our free branding proposal sample

Digital Marketing Proposal Sample

The scenario in this proposal sample is a direct to consumer client who news to evolve their ROAS and revenue. The agency proposes its own trademarked solutions to shopping feed optimizations and dynamic ad-bidding at a fixed monthly cost. The plan is to hook the ecommerce client on a minimum 3 month contract with a view to proving ROI and gaming a long term relationship.

Click here for the complete digital marketing proposal sample

Event Management Proposal Sample

How to organise a skating event without any knowledge of sports or events. Well, that’s what this proposal sample is all about. It considers how a specialist sports agency can pitch event management to a client with a one-off need. The agency will structure the proposal in 3 parts with varying degrees of involvement.

Skate through our event management proposal sample

Catering Proposal Sample

This proposal sample suggests how a leading corporate catering service can pitch to a business client with an annual business conference. The proposal involves a detailed menu, details of an open bar and the cost of waiting staff. More importantly, the added value is highlighted throughout.

Here’s the complete catering proposal sample

Interior Design Proposal Sample

A sample proposal from an interior design team eager to win the contract for an office refurbishment. We consider how to talk about interior design to non-designers and sell add-ons,such as reveal events, which amplify the scope beyond the main deliverables. A 2 tiered pricing structure increases the chances of capturing the client.

Browse our free interior design proposal sample

Cleaning Services Proposal Sample

An example of how to sell corporate cleaning services across multiple locations. This proposal sample considers a variety of cleaning needs from vehicle servicing to hardware cleaning as well as external windows. The scenario allows the cleaning company to pitch 2 different levels of service at distinct price points.

Read the whole cleaning service proposal sample

These 13 proposal samples serve as a reference point for anyone seeking inspiration and guidance in crafting effective sales proposals. Whether you work in web design, marketing, consulting, event management, catering or interior design these samples offer a blueprint for success.

They all share a common thread - a focus on the value the service provider brings to the table, rather than just listing services and prices. This customer-centric approach not only helps you sell at a fair price but also maximizes your chances of securing the deal.

Additionally, the flexibility in pricing options showcased in these samples allows clients to choose packages that suit their specific budget, a proven tactic to optimize margins. That’s just one of the advantages of using proposal management software.

We hope you enjoyed these tips from the Nusii team.

Happy proposal writing!