EP05 How Somer Design grew their agency by specialising

current_article

In this episode of The Creative Business Podcast I talk to agency owner, Caroline Somer. Caroline has made a big shift in the way she runs her creative business. Listen in to find out how she's grown her business through specialising.

Following on from the interview in Episode 4 with Philip Morgan on positioning, I thought it would be great to look at a real world example. Caroline Somer, founder of a full-service design agency in the U.K. has experienced first-hand the power that focusing on a niche can bring to your creative business. We talk about how she chose her niche, the changes she went through as a business owner and how her agency has benefited from positioning itself as a 'specialist'.

Like the podcast? Help us out!

If you enjoy this episode, support us to keep going:

I'd like to add a little sweetener and thank you for taking the time to leave a review…

After you’ve submitted your review, send an email to podcast@nusii.com. Once you do, I'll send you a copy of our Proposal Cheatsheet, a hugely popular resource. In the Cheatsheet you'll learn:

  • The BIGGEST problems every successful proposal needs to address.
  • How "Tiered Pricing" can increase your chances of closing a deal.
  • Tips to focus on the why, not the how — and grow your business faster
  • How to actively listen in Client Interviews (so you close a sale easily).

All you need to do is:

  1. Subscribe in iTunes to The Creative Business Podcast
  2. Leave a review of the show
  3. Send an email to podcast@nusii.com