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The ultimate guide to proposals: Why proposals fail

If you’re reading this then chances are your proposals are under-performing and you don’t know why. As designers we dislike writing proposals. We worry about all sorts of things: Am I too expensive? Am I too cheap, too eager, too slow to respond, have...

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The ultimate guide to proposals: What's a proposal?

Let’s not beat around the bush. Nobody likes writing proposals. They eat away at billable time. They can be tedious, and a portfolio is all you need anyway, right?


An amateur designer can make do with the traditional “quote email...

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The importance of setting goals and falling short

When we talk about setting goals we tend to think about new year's eve, promises of weight loss and failed gym memberships. But goals are something that are with us all year round. So how do we make them work for us? Do we need them and are they even...

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How to build a better client pipeline

If you get a decent flow of traffic to your website then you'll know how difficult it can be to convert visitors into customers. Building your client pipeline is a significant challenge, and unless you have a particularly high conversion rate most...

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Revenue via products, why settle for an hourly rate?

It's a rare freelance consultant who doesn't dream of "bigger things". It's in our nature. We already wanted something different the day we left the office environment and boldly went where few(er) have been before. So what happens when we're ready...

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SaaS apps to run your design studio

Whether you're a one person show, a design studio of two or an international agency there are always ways to improve your business. Finding more efficient processes to manage a particular task can often be trial and error. I've tried so many software...

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The ultimate proposal cheatsheet

Nobody’s born knowing how to write a great proposal. Invariably we learn through trial and error, which I’m sure you’ll agree isn’t the best way to learn. One of the reasons I decided to publish The Designer’s Guide to Proposals free on the blog was...

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Why your proposals suck and what to do about it

If there's one thing guaranteed to ruin your day, it's losing out on a contract. Rejection smarts. But wouldn't it be nice to know why you lost out? Wouldn't you like to know why all those hours spent writing kick-ass proposal were wasted?

It's because...

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Never talk about your tools

Have you ever heard a prospective client ask you questions like…

“My friend said I should use Ruby on Rails instead of Wordpress.”

“I want someone who’s really good at Photoshop, especially CS6. It’s really good.”

“I want to stay away from Ruby...

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