TCBP: EP12 How to Thrive in Client Interviews

TCBP: EP12 How to Thrive in Client Interviews

In this episode of The Creative Business Podcast we're going to discuss our most popular topics ever: How to thrive in client interviews (plus, how to close a sale 90% of the time).

Learn how to successfully interview prospects and clients to close more deals, make more money, and grow your business.

What you'll learn in this episode:

  • How I close 90%+ of my client interviews
  • 3 strategies our special guest uses to land clients (4:15)
  • The biggest mistake creative businesses make with budgeting (6:40)
  • The very first question you should ask when you sit down with a client (10:41)
  • The "5 Why" strategy to get inside your client's head (11:59)
  • Successful freelancer mentality vs. "hired hands" mentality (16:20)
  • How to align your own goals with client goals (18:49)
  • Experimentation strategies to successfully land clients (21:07)
  • How to answer the question everyone hates asking (24:25)
  • Tips on what should you charge your client — especially if you're not sure your rate (25:30)
  • Our favorite questions to vet new clients (including the exact examples we've used ourselves) (30:44)
  • What's the #1 most important question you can ask your client? (33:00)

Like the podcast? Help us out!

If you enjoy this episode, support us to keep going:

I'd like to add a little sweetener and thank you for taking the time to leave a review…

After you’ve submitted your review, send an email to Once you do, I'll send you a copy of our Proposal Cheatsheet, a hugely popular resource. In the Cheatsheet you'll learn:

  • The BIGGEST problems every successful proposal needs to address.
  • How "Tiered Pricing" can increase your chances of closing a deal.
  • Tips to focus on the why, not the how — and grow your business faster
  • How to actively listen in Client Interviews (so you close a sale easily).

All you need to do is:

  1. Subscribe in iTunes to The Creative Business Podcast
  2. Leave a review of the show
  3. Send an email to