TCBP: EP12 How to Thrive in Client Interviews
In this episode of The Creative Business Podcast we're going to discuss our most popular topics ever: How to thrive in client interviews (plus, how to close a sale 90% of the time).
Learn how to successfully interview prospects and clients to close more deals, make more money, and grow your business.
What you'll learn in this episode:
- How I close 90%+ of my client interviews
- 3 strategies our special guest uses to land clients (4:15)
- The biggest mistake creative businesses make with budgeting (6:40)
- The very first question you should ask when you sit down with a client (10:41)
- The "5 Why" strategy to get inside your client's head (11:59)
- Successful freelancer mentality vs. "hired hands" mentality (16:20)
- How to align your own goals with client goals (18:49)
- Experimentation strategies to successfully land clients (21:07)
- How to answer the question everyone hates asking (24:25)
- Tips on what should you charge your client — especially if you're not sure your rate (25:30)
- Our favorite questions to vet new clients (including the exact examples we've used ourselves) (30:44)
- What's the #1 most important question you can ask your client? (33:00)
Links mentioned in this week's episode:
- ecamm Skype call recorder
- Toggl time tracking tool
- Nusii blog post "How to get your client’s budget and not die in the intent"
- How to Survive Client Interviews ebook
Like the podcast? Help us out!
If you enjoy this episode, support us to keep going:
- Subscribe in iTunes to The Creative Business Podcast
- Leave us a 5-star review in iTunes
- Share the podcast with your friends and co-workers
I'd like to add a little sweetener and thank you for taking the time to leave a review…
After you’ve submitted your review, send an email to podcast@nusii.com. Once you do, I'll send you a copy of our Proposal Cheatsheet, a hugely popular resource. In the Cheatsheet you'll learn:
- The BIGGEST problems every successful proposal needs to address.
- How "Tiered Pricing" can increase your chances of closing a deal.
- Tips to focus on the why, not the how — and grow your business faster
- How to actively listen in Client Interviews (so you close a sale easily).
All you need to do is:
- Subscribe in iTunes to The Creative Business Podcast
- Leave a review of the show
- Send an email to podcast@nusii.com