EP13 How to set realistic goals in your business and personal life


In this episode of The Creative Business Podcast, Marcus and I delve into the topic of setting realistic goals in both our professional and personal lives… Not an easy task.

Main topics discussed in this week's episode:

  • Is only aiming to increase revenue the best play for 2018?
  • Revenue and profitability are not the same thing.
  • How Nathan's addictive personality has led to spreading himself too thin.
  • Over-reaching goals, and the dangers of continually failing to reach them.
  • Do you need to invest in your business to see growth?
  • How 90% of creative businesses are terrified to niche down (Myself included).
  • Is a healthy work-life balance possible?
  • Feeling good, feels good. Who knew??!!

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  • The BIGGEST problems every successful proposal needs to address.
  • How "Tiered Pricing" can increase your chances of closing a deal.
  • Tips to focus on the why, not the how — and grow your business faster
  • How to actively listen in Client Interviews (so you close a sale easily).

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