Cleaning Service proposal template

A cleaning proposal template that you’ll love

Cleaning service contracts are usually competitive and the result of a proposal process. The easiest way to get started is with a cleaning proposal template.

There are different standards of cleaning services. The service level you can offer often comes down to details such as meticulousness, timeliness & adaptability. That’s often the difference in value between one apparently similar cleaning service and another. The question is, how to convey these differences to a prospective client who is comparing “like with like”?

With a compelling online proposal that shows you “get it”.

Your cleaning service proposal should clearly show the added value you bring. It should show you understand client needs and highlight how your work is different from run of the mill cleaners. By customizing the proposal template to your client you can give yourself a better chance of landing the contract.

In fact, we have data that shows that a customized proposal will generally win out over a generic one. That’s why we always recommend adapting the proposal template before sending it. Make it as relevant and impactful to that particular client as possible. Sound hard? It really doesn’t have to be.

If you are using proposal software such as Nusii you’ll find it quick to make changes. We have built-in features such as image drag and drop, reusable sections and variables that auto-update client details. You’ll be able to quickly personalize one of our templates (or your own!) and send multiple proposals out easily. Not bad!

Ready to start? Have a look at our templates or sign up for a free trial.

How to create a Cleaning Service Proposal from a template

Whether you offer office cleaning, window cleaning or vehicle cleaning you are probably in need of a constant flow of new clients. And how do you get them? With a proposal, of course!

You’re only going to win them, though, if your proposal is better than all the other ones the client receives. You can start with a cleaning proposal template and ours is one of the best out there (no, really!). Go ahead and check it out.

You can send it as is but if you really want to reel in those new cleaning deals, you’re going to have to customize your proposal to every client. In other words, you’ll need to take the template and adapt it to your business and your client’s needs.

Let’s go through the 7 parts of a winning proposal and how to edit each of them to end up with an awesome cleaning proposal!

1. Cover & title

First things first, our proposal needs a name. Don’t think too hard on this one. It is much simpler and less confusing to just call it what it is. Corporate Car Cleaning Proposal? Then, just say it!

Now for the cover image, this should be representative of your business but ideally also of the client’s needs. Try to avoid images that are difficult to understand, crowded or have too many colours going on.

You’ll need the text to standout so it helps to have a clean (sorry, we had to!) background. You might also want to apply a shadow overlay. If you’re using Nusii proposal software, you can do this right from the app. No need to mess around with Canva!

2. Problem & goals

As you may already know from experience it’s always good to have a quick client interview, before starting any kind of proposal. Then you can get an idea of what the client really needs, how big a job it is and how often they will need you.

In this section we will quickly and succinctly state the client needs. This might be related to office space that needs regular cleaning, swimming pools that require maintenance or it could be a one-off project to clean a fleet of vehicles.

Once you’ve stated the needs, briefly state clear goals that you will achieve. This should directly address the problem the client currently has and should show that you understand what their needs are. For example, if a client is dissatisfied with the speed of the current window cleaning provider, you may state your goal as completing the task within a set period of time.

3. Proposed solution

Here’s where we propose exactly what the client is looking for. It’s our proposed solution!

You’ll want to detail the specifics of your cleaning service but you’ll want the main theme of the proposal to be around the value that you bring. Not all cleaning services are created equal and you need to highlight what differentiates you from the rest.

Not doing that is a big mistake because it forces the client to compare on price alone which forces you to be in a race to the bottom. Prove that you’re worth your price tag by highlighting your expertise and experience.

Try to customize your proposal to the exact needs of your client. If they own a fleet of high end corporate cars and you are specialised in this type of cleaning, now is the time to highlight that!

A testimonial is also a great way to build trust and double down on why they should choose you over the rest.

4. Scope

Cleaning materials are expensive and so is manpower so the last thing you want is a misunderstanding of what you actually proposed and what the client is getting. That’s why a quick scope section is needed.

You’ll define exactly what’s included and what’s not.

5. Benefits

Before delving into pricing it’s a good idea to remind the client of the benefits of working with you. If, in the initial discussion they mentioned some concerns or issues that they have you can mention here how these will be instantly fixed if your proposal is accepted.

Depending on the client you might focus more on excellence, turnaround speed, reliability or expertise.

6. Pricing

What we often see with cleaning service proposals is a list of possible services with a price attached. Or an hourly rate with price attached.

This approach is okay but it encourages the client to think that all services are alike and that the smart decision is to go for the cheapest among them. If you want to protect your margins better we suggest you go for optional pricing.

This means creating bundles of services with a total price. You can still create a set of different bundles each with their price point so the client can match one to their budget.

7. Timeline and cta

Introducing an idea of timings is both useful for the prospective client and useful to you. Why is it useful to you? Well, it creates a sense of urgency. You can say, for example, that you are ready to start an assignment 1 week after sign-off. This gives an extra reason to get the proposal approved as soon as possible.

Don’t forget to include a call to action as well. If you are using Nusii proposal software you’ll see we have digital signatures as standard. This is because clients love to e-sign and you can track when they do. It’s just one of a set of features designed to help you manage and win as many proposals as possible!