Free proposal templates for agencies
SEO retainers, social media plans, website builds and more. Pick the one closest to the work you sell and make it yours.
Marketing agencies
Proposal software for marketing agencies
More customers from your marketing for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Marketing Proposal Template
An audit and 90-day plan, then a monthly retainer for two channels.
More leads from Google for [Client company]
Prepared for [Client name]
Prepared by [Your name]
SEO Proposal Template
A one-time audit plus a monthly retainer, in seven short sections.
More booked jobs from Google for [Client company]
Prepared for [Client name]
Prepared by [Your name]
PPC Proposal Template
A paid setup and a flat monthly fee, with the ad budget kept apart.
More customers from social media for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Social Media Proposal Template
A paid audit plus a monthly fee, with the plan laid out month by month.
Digital Marketing Template
Prepared for [Client name]
Prepared by [Your name]
Digital Marketing Proposal Template
A retainer for paid ads and shopping feeds, in two bundles.
Content that brings in new customers for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Content Marketing Proposal Template
A content audit and a 90-day plan, then monthly articles.
More [booked calls] from the visitors [Client company] already gets
Prepared for [Client name]
Prepared by [Your name]
Copywriting Proposal Template
Research and a messaging guide, then six website pages.
More sales from your email list for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Email Marketing Proposal Template
An audit and three automated series, then monthly campaigns.
More customers from a [spring] ad campaign for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Advertising Proposal Template
One 12-week campaign at a fixed fee, with the media budget kept apart.
More customers from Facebook and Instagram for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Facebook Ads Proposal Template
A first month of setup and launch, then a flat monthly fee.
Getting [Client company] into the press your customers read
Prepared for [Client name]
Prepared by [Your name]
PR Proposal Template
A paid story and media plan, then monthly pitching.
Web, design and video studios
More [booked appointments] from your website for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Web Design Proposal Template
A website redesign at one fixed price, in seven short sections.
Keeping the [Client company] website up, safe and up to date
Prepared for [Client name]
Prepared by [Your name]
Website Maintenance Proposal Template
A paid site check, then a monthly care plan, in seven short sections.
More [online orders] from a new [Shopify] store for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Shopify & Ecommerce Website Proposal Template
An online store build and the move from the old store, at one fixed price.
A brand that looks as good as the work [Client company] does
Prepared for [Client name]
Prepared by [Your name]
Branding Proposal Template
A brand identity project at one clear price, with two rounds of changes.
Ready for [the spring launch]: design for [Client company]
Prepared for [Client name]
Prepared by [Your name]
Graphic Design Proposal Template
A launch kit for one fixed price, with two rounds of changes.
Video Production Template
Prepared for [Client name]
Prepared by [Your name]
Video Production Proposal Template
Two packages, from ideation and a two-day shoot to post-production.
Consultants and software
[More quotes won] at [Client company] by [June]
Prepared for [Client name]
Prepared by [Your name]
Consulting Proposal Template
A paid diagnostic, then the plan and support at one fixed price.
[No more server outages] at [Client company] by [tax season]
Prepared for [Client name]
Prepared by [Your name]
Sales Proposal Template
For selling to a business after a call: one recommendation, one price.
[No more retyping orders] at [Client company] by [June]
Prepared for [Client name]
Prepared by [Your name]
Software Development Proposal Template
A fixed-price first release, demos every two weeks and optional support.
[Customers answered within four hours] at [Client company] by [April]
Prepared for [Client name]
Prepared by [Your name]
SaaS Sales Proposal Template
Sell a year of your software: demo recap, rollout and one price.
Other services
Event Management Template
Prepared for [Client name]
Prepared by [Your name]
Event Management Proposal Template
One event, with three levels of service to choose from.
Interior Design Template
Prepared for [Client name]
Prepared by [Your name]
Interior Design Proposal Template
A full interior project in two packages, through to the reveal event.
Cleaning Services Template
Prepared for [Client name]
Prepared by [Your name]
Cleaning Services Proposal Template
Office cleaning for a monthly fee, in two service levels.
Catering Template
Prepared for [Client name]
Prepared by [Your name]
Catering Proposal Template
A sample menu priced per head, with staff and delivery costs.
- Overview: The client's situation and goal, in their words.
- Approach: How you'll get them there, in a few phases.
- Scope: The deliverables, and what isn't included.
- Timeline: The milestones, and what you need from the client.
- Investment: The price, two or three options and the payment terms.
- Proof: One or two results for similar clients.
- Next steps: How to accept, and what happens after.
Our guide to writing a proposal for a client covers each part, and this one shows how to interview your client before you start.
Questions about these templates
Are these templates really free?
Yes. Enter your email on a template’s page and we’ll send it to you, along with a few tips for writing proposals. You don’t need a Nusii account.
What format do they come in?
Every template comes as a PDF. The newest ones, like SEO and social media, come as a Word file too.
Can I use these templates in Nusii?
Yes, most of them are in Nusii’s template gallery. Copy one into your account, add your branding and send it as a link your client can accept and sign online. Still comparing tools? We’ve put the best proposal software for marketing agencies side by side.
What if my type of work isn’t listed?
Start with the closest template and change the scope and the prices. The consulting template is a good base for most service work.
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