It’s a rare person who relishes asking difficult questions. In my own business it took me years to realise that asking difficult questions, was in fact essential to the acceptance of any proposal and the success of a project.
Sometimes in our eagerness to close a deal, we accept anything our potential client tells us as gospel. They chose us and that’s good enough. We move forward without giving too much thought to whether we should.
While this can way of working can generate some success for lower-end projects, it’s certainly not a formula for growth. To consistently win bigger and better projects, you need to get to the difficult questions early on. Client Interviews are the best place to do this, and they are the key to winning proposals. Seriously.
Client Interviews will give you:
Sounds good? Let's get you started.
We hope you enjoy this guide, and we hope it will improve your next client interview!