So you see, client interviews or client assessments are essential. They are essential to understanding your client’s problem, their goals and whether you can even help them. THIS is essential for writing convincing proposals.
Yes, client interviews can be awkward at first, but the more prepared you are and the more you do, the easier they become and the more confident you will feel.
The next time a “Dear insert [your profession]” email hits your inbox, take a deep breath, think about everything you’ve just read and be sure to let me know how it goes!