EP14 How to gain Authority for your creative business, and why you'd want to

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In this episode of The Creative Business Podcast, Marcus and I delve into the topic of how to gain authority for your creative business, and why you'd want to in the first place.

Main topics discussed in this week's episode:

  • What does it mean to have Authority in your space?
  • Authority and being an industry leader
  • How to get your clients to go from "Should I?" to "How do I make this happen?"
  • Become an object of desire!
  • Even introverts can nail becoming an authority
  • You don't need an audience to teach
  • Writing, Speaking at events, teaching, appearing on podcasts etc. are all ways in which you can start to build authority as an industry leader

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  • The BIGGEST problems every successful proposal needs to address.
  • How "Tiered Pricing" can increase your chances of closing a deal.
  • Tips to focus on the why, not the how — and grow your business faster
  • How to actively listen in Client Interviews (so you close a sale easily).

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