Meeting a new prospect for your business is often compared to going on a first date. After all, you’re both trying to learn more about each other and neither one of you is really sure where the relationship will go. You may have your next customer...
Read more
The single biggest mistake consultants make in writing proposals is rushing to get them to prospects. We rush because we all have a some deep seated fear that if we don’t get the prospect a proposal fast they’re going to find someone else and of course...
Read more
It feels like a dream when you get invited to a networking event and realize that everyone in the room could use the type of product or service you’re offering. You’re giddy at the prospect of closing each deal because your help is so obviously needed...
Read more
Part of working on a project with a team means constantly checking in with everyone for status updates. Even though you’re on track to complete your leg of the project, you get dragged into long team meetings or discussions that may not pertain to...
Read more
The only goal of a proposal is to persuade your prospect to do business with you. If it fails in that task then by definition it was a bad proposal. But unless you know what a good proposal looks like, all you can do is assume that your proposal must...
Read more
If you’re still waiting to catch big fish clients, you’ve probably been settling for small time guppies in the meantime. Sure, these small clients are necessary in the early stages of your business—they’re paying customers after all, and they’re at...
Read more
Although it can be tempting to say “yes” to every client request, it’s not always a smart move. After all, your agency needs to stay in business and you can’t afford to give away the house in the name of customer service.
Now, don’t get me wrong;...
Read more
For agencies and freelancers, offering retainer services is the way to go. Unlike one-off projects, you’ll have a consistent workload, and more importantly, consistent revenue. It’s this steady stream of income that makes running a design business...
Read more
It's Friday night and you're feeling good. You ended the day by sending a proposal that you think is a solid lock. Come Monday you'll be looking at a new project worth an easy 5 figures and you deserve it after a number of phone calls with the prospect...
Read more
We’re all familiar with the fact that it can cost between four to 10 times more to acquire a customer than it does to retain one. So why do most growing agencies looking for a boost in revenue tend to hit the ground running for new clients?
Don’t...
Read more