We’re all familiar with the fact that it can cost between four to 10 times more to acquire a customer than it does to retain one. So why do most growing agencies looking for a boost in revenue tend to hit the ground running for new clients?
Don’t...
Read moreYou met with a prospective client, hit it off right away, and knew you could deliver spectacular results for their project. So you perform your due diligence and craft the perfect proposal. You send it out knowing you knocked it out of the park and...
Read moreIf you want work, you need to write proposals, and for many people that is not a happy thought. They really want to dive in to their craft and knock out a great design or write elegant code. The proposal is simply a way to get to the execution of that...
Read moreIn the retail sector, many companies place an emphasis on customer service. They push their employees to please their customers no matter what the cost. Unsurprisingly, this is also an industry that teaches that the “customer is always right.”
I mastered...
Read moreIn early 2015 I spent a few hours on the phone with a prospect. We had a good time on the call, talking deep (at least I thought so) about their business with a bit of laughter thrown in. It was absolutely my ideal client call.
The result of our conversations...
Read moreYou’re a growing agency with a steady stream of clients.
You have enough business to keep your employees busy and you’re currently offering a wealth of design services to clients from several different industries.
Deciding to restrict your services...
Read moreOver the years I've worked with a lot of different service-based businesses. I also own a service-based business. In that time I've come to realize that one of the single biggest challenges is finding an automated, systematic way of getting consistent...
Read moreWhy is it that setting goals is like dealing with a sink full of dirty dishes?
At first you dread the task and put it off for as long as possible: and if you’re like me, you procrastinate and find every excuse not to tackle them.
But once you muster...
Read moreIn our recent post we talked about the best ways to increase your agency rates.
We figured out pretty quickly that you can’t spring an increase on your clients out of the blue— it takes a solid plan and some homework before you can even attempt a...
Read moreAs a growing agency, you’ll experience times when business is booming and you’re slammed with tons of work on your plate. You’ll also go through slow times when you’re not sure where your next project will come from.
Feast or famine is a real struggle...
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