An interview with marketing mentor, Ilise Benun

I recently interviewed Ilise Benun of Marketing Mentor. Ilise has worked with creative professionals for over 25 years and offers fantastic insight into the thought processes of creative folks like you and me. In our audio interview we focus on proposals...

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SWOT Analysis: Turn 4 letters into business growth

SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. Do you know what your current strengths...

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The power of focus in your freelance business

As freelancers, it can be increasingly difficult to sit down and focus on the ever-growing to do lists. Especially with the constant connectedness of today. Social media, email, and the latest iDevice can easily grab your attention from your current...

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15 books every successful freelancer should read

If you’re anything like me then you probably devour educational material. There are an abundance of resources out there for freelancers, but sometimes nothing beats getting away from the desk and sitting down with a good book.

So whether you’re a...

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Two awesome tips to win more sales proposals

There are so many elements that go into writing a successful sales proposal. You need to understand your client’s problem. You need to offer a solution that shows you understand their problem. You need to price your proposal in such a way that your...

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Why your business needs a mastermind group in 2015

When was the last time you got pumped about your business? I mean so excited you thought you were going to explode.

If it’s been a while, or if you’ve never experienced this sense of business euphoria, now might be the time to start a Mastermind Group...

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10 questions to ask in your next client interview

Proposals are fundamental to the success of any new client project. Without them you have no clear objectives. You also have nothing to measure your success against. Perhaps more importantly, without a proposal your client has no idea whether you understand...

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Why your freelance business needs a business coach

One of the great things about being an independent freelancer is well… the independence. You make our own decisions and follow your own path. Sometimes though it's easy to get lost along the way.

Working with a business coach can seem like a big deal...

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