I recently interviewed Ilise Benun of Marketing Mentor. Ilise has worked with creative professionals for over 25 years and offers fantastic insight into the thought processes of creative folks like you and me. In our audio interview we focus on proposals...
Read moreSWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. Do you know what your current strengths...
Read moreWhen creating a product or service, many businesses use customer personas to target their ideal customer. As freelancers and small business owners, we’re also selling a service - our skills and expertise. But have you thought about your "ideal client...
Read moreIf ever there was an example of a design entrepreneur, then Marie Poulin is that example. She's already enjoyed a successful freelance career, working with clients that most would give parts of their anatomy to collaborate with. But now Marie is embarking...
Read moreAs freelancers, it can be increasingly difficult to sit down and focus on the ever-growing to do lists. Especially with the constant connectedness of today. Social media, email, and the latest iDevice can easily grab your attention from your current...
Read moreIf you’re anything like me then you probably devour educational material. There are an abundance of resources out there for freelancers, but sometimes nothing beats getting away from the desk and sitting down with a good book.
So whether you’re a...
Read moreThere are so many elements that go into writing a successful sales proposal. You need to understand your client’s problem. You need to offer a solution that shows you understand their problem. You need to price your proposal in such a way that your...
Read moreWhen was the last time you got pumped about your business? I mean so excited you thought you were going to explode.
If it’s been a while, or if you’ve never experienced this sense of business euphoria, now might be the time to start a Mastermind Group...
Read moreProposals are fundamental to the success of any new client project. Without them you have no clear objectives. You also have nothing to measure your success against. Perhaps more importantly, without a proposal your client has no idea whether you understand...
Read moreOne of the great things about being an independent freelancer is well… the independence. You make our own decisions and follow your own path. Sometimes though it's easy to get lost along the way.
Working with a business coach can seem like a big deal...
Read more
